For this project, I developed a branding system to complement an existing brand. While my team focused on typography, I created illustrations inspired by 1960s futurism, Googie architecture, and classic Hanna-Barbera cartoons like The Jetsons. The logo design features a retro-styled robot head with multiple iterations, including responsive, contained, and uncontained versions, as well as a fully textured logo and an additional body extension for versatility. This project showcases how nostalgic aesthetics can be reimagined into a cohesive, modern branding system.
