Hoppopotamus is a conceptual logo system for a fictional non-profit brewing company dedicated to raising funds for hippo conservation. The identity merges playful imagery with thoughtful design — featuring a baby hippopotamus framed within a circular mark that symbolizes unity and care. The name “Hoppopotamus” cleverly connects the core ingredient of beer, hops, with the company’s mission. This project explores branding with purpose, balancing humor, warmth, and environmental advocacy.
